Ce știe Google despre tine și ce face cu datele respective

Extrase din noua „Privacy Policy” a Google, care va intra în vigoare începând cu 1 martie anul acesta:

We collect information in two ways:

1. Information you give us. For example, many of our services require you to sign up for a Google Account. When you do, we’ll ask for personal information, like your name, email address, telephone number or credit card. If you want to take full advantage of the sharing features we offer, we might also ask you to create a publicly visible Google Profile, which may include your name and photo.
2. Information we get from your use of our services. We may collect information about the services that you use and how you use them, like when you visit a website that uses our advertising services or you view and interact with our ads and content. This information includes:
1. device information […]
2. log information:

When you use our services or view content provided by Google, we may automatically collect and store certain information in server logs. This may include:

• details of how you used our service, such as your search queries.
• telephony log information like your phone number, calling-party number, forwarding numbers, time and date of calls, duration of calls, SMS routing information and types of calls.
• Internet protocol address.
• device event information such as crashes, system activity, hardware settings, browser type, browser language, the date and time of your request and referral URL.
• cookies that may uniquely identify your browser or your Google Account.
3. location information – when you use a location-enabled Google service;
4. unique application numbers
5. cookies and anonymous identifiers – We use various technologies to collect and store information when you visit a Google service, and this may include sending one or more cookies or anonymous identifiers to your device. We also use cookies and anonymous identifiers when you interact with services we offer to our partners, such as advertising services or Google features that may appear on other sites.

How we use information we collect:

We use the information we collect from all of our services to provide, maintain, protect and improve them, to develop new ones, and to protect Google and our users. We also use this information to offer you tailored content – like giving you more relevant search results and ads.

We may use the name you provide for your Google Profile across all of the services we offer that require a Google Account. In addition, we may replace past names associated with your Google Account so that you are represented consistently across all our services.[…] We may combine personal information from one service with information, including personal information, from other Google services – for example to make it easier to share things with people you know. We will not combine DoubleClick cookie information with personally identifiable information unless we have your opt-in consent.

Pe scurt, pentru Google toate aceste informații – începând cu preferințe rezultate din căutările efectuate și terminând cu lista de contacte și „circles” din Google+ -  sunt doar materia primă pentru (un) business, extrem de profitabil de altfel. Nimic nou, nimic vechi.

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